Tread depth is a key indicator of a tires performance and safety. So when your business card doubles as a tread depth gauge, it’s clear you are serious about both. Designed by Spring Advertising, the 1010TIRES.COM business cards are functional tread depth gauges. These can effectively measure the tread depth on most conventional tires to determine if they need to be replaced or can continue to be used safely. In November 2012, the 1010TIRES.COM business cards were awarded a by LOTUS AWARDS® Merit.