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5 Tips for Safer Winter Driving

15. September 2015 19:06 by TireGuy in Tire Tech  //  Tags:   //   Comments (0)

The leaves may have barely started to change colors... but before you know it winter will be here and, with it, snowy and icy driving conditions. Stay safe and out of the ditch this winter with these five tire tips:    

1. Make sure you have appropriate tires

In an era where convenience is king, All-Season Tires are finding their way on to more and more vehicles. One set of tires for a whole year's worth of driving, and skipping the winter wait at your local tire shop, sound like a dream come true for many consumers.

However, according to Transport Canada, all-season tires may not always be suitable for severe snow conditions. Dedicated Snow Tires, on the other hand, have been designed specifically for use in severe snow conditions and meet specific traction and performance requirements for snowy conditions.

Both tires have their merits, and which tire for you is a personal decision: be sure to evaluate where you live, the conditions you expect to drive in this winter, and prioritize safety and convenience.

2. Get a Jump-Start on Winter

Don't wait for the first snowflake to fall to switch over to dedicated winter tires. The Tire and Rubber Association of Canada recommends that you consider changing to winter tires as soon as the temperature dips below 7°C (45°F). This is because winter tires not only perform well in snowy conditions, but the rubber compound is also designed to perform better on cold, dry pavement.

An added bonus? 30 years of operating our own tire shops have taught us that most people wait until they see snow to change over to their winter tires. Avoid the crowds by changing when the temperature dips below 7°C.

3. Never Mix Tires

We always recommend that you install your winter tires in sets of four. And it's not because we're trying to make money: according to the Tire and Rubber Association of Canada, "anything less than four winter tires compromises your vehicle's safety and the overall effectiveness of winter tires."

They've provided this handy graphic that explains exactly what happens to your vehicle's handling in this situation: 



Don't even mix the type of winter tire going onto your vehicle: Transport Canada warns that "mixing tires with different tread patterns, internal construction, and size degrades the stability of the vehicle and should be avoided."

4. Check your tire pressure

Year-round, tire pressure is an important factor in vehicle safety and we recommend checking it bi-weekly. During winter months, it's extra important to check your air pressure regularly because a 10 degree drop in outside temperature can reduce your tire pressure by 1 psi. That means that if you set your pressure in July and don't check it again until December, you could have lost several psi. Improper vehicle pressure can lead to damaging tires, poor handling and traction, and even blow outs. An added bonus? Keeping your tires at optimal pressure can improve your gas mileage and handling!

Tire pressure is set by your vehicle's manufacturer, and not by the tire manufacturer. You can find your recommended tire pressure by checking your vehicle's owner's manual or the placard located inside the driver's side door jamb. This will give you the recommended "cold" tire pressure. Don't be fooled by the name - cold tire pressure has nothing to do with outside temps: cold tire pressure simply means that the tires have not been driven on.

5. Check your tire tread

Tire tread is more than just pretty patterns dreamed up by tire manufacturers: it has been carefully designed and engineered by tire manufacturers to maximize the safety and performance of your vehicle in different driving conditions: tire tread helps drivers to stop quickly, prevents hydroplaning and improves handling. As the tread wears down, your tire's ability to grip the road and perform well in different driving conditions decreases.

Make sure that your tires have enough tread on them to get you through the winter months. A tire is legally worn out when they have a tread depth of 2/32", but, often, at this point the tire is already experiencing a decrease in its grip. Don't wait for your tires to be legally worn out! Consider replacing your tires when they've reached a tread depth of 4/32"  - especially if you plan on driving in wet or icy conditions - or when you notice that they feel unsafe.



18. August 2015 19:17 by TireGuy in General  //  Tags:   //   Comments (0)

1010TIRES.COM is proud to announce a new partnership with Mr.Lube, expanding our popular Certified Tire Installer program. We invite you to research, compare and purchase your tires and wheels online and have your order shipped directly to a participating Mr. Lube location for installation.

Mr.Lube has automotive specialists who are certified to service your tires and provide you with convenient top-to-bottom vehicle maintenance.

Here's how it works: At check out, enter your postal code and hit "calculate." If local installation is available in your area, the "Ship to Local Installer" option will become available. Next, "Proceed to Secure Checkout" to select the most convenient location from a list of Certified Tire Installers and complete your purchase. We will process your order and ship it to your local installer. You and the installer will each receive a shipping notification and tracking number. Your installer will notify you when your order has arrived and is ready for installation. Head over to your local installer and have your tires and wheels installed. Installation fees will be collected by your local installer, at the time of service. A $25 handling fee will apply if you choose to skip installation and simply pick up your order at the installer's location.

Research and buy online at 1010TIRES.COM, for the best prices...Install at your neighborhood Mr.Lube, for the best service!


14. August 2015 19:19 by TireGuy in   //  Tags:   //   Comments (0)


At 1010TIRES.COM, we have been serving the Toronto area since we first launched our online business in 2000. With each order that we shipped to Toronto, we got to know our wonderful East Coast neighbors a little better. That''s why, as our business has grown, we have decided to open up our fourth retail location in Toronto!

Our new Toronto location just opened up as an installation and (free!) pickup point for online orders. We''re also excited to announce a new showroom and tire care center that will open in mid-September.

Call or come visit our new 1010TIRES.COM Toronto location at:

Educate, Educate, Educate

5. May 2014 18:30 by TireGuy in Fun Stuff, General  //  Tags:   //   Comments (0)

The best way to upsell your tire customers is to share your knowledge with them. 

Our CEO was interviewed by Tire News magazine about the subject of tire education. She had a few words to say in the March 2014 issue of Tire News magazine.

The Province Interviews CEO of 1010TIRES.COM

25. July 2013 10:22 by TireGuy in   //  Tags:   //   Comments (0)


Online tire firm pumps up profits. When asked about how 1010TIRES.COM started, Sofia Volpov was more than happy to tell. Read today's interview published in The Province about our CEO, and how 1010TIRES opened it's doors to online tire & wheel sales.

The Province article:

Written by: Alexandra Straub, The Province
Photograph by: Nick Procaylo, PNG, The Province


19. March 2013 16:34 by TireGuy in   //  Tags:   //   Comments (0)

When Tire News magazine asked us if they can interview us for their next issue, we replied with when and where. Learn the story about how 1010TIRES.COM came to be in the March 2013 issue of Tires News Magazine.

Read the March 2013 issue of Tire Magazine here

Tread Depth Indicator & Business Cards? Brilliant!

20. November 2012 19:41 by TireGuy in Fun Stuff, General  //  Tags: , ,   //   Comments (0)

Tread depth is a key indicator of a tires performance and safety. So when your business card doubles as a tread depth gauge, it’s clear you are serious about both. Designed by Spring Advertising, the 1010TIRES.COM business cards are functional tread depth gauges. These can effectively measure the tread depth on most conventional tires to determine if they need to be replaced or can continue to be used safely. In November 2012, the 1010TIRES.COM business cards were awarded a by LOTUS AWARDS® Merit.

VIDEO BLOG: 1010TIRES.COM - Snow & All-Weather Tires

20. November 2012 16:45 by TireGuy in Videos  //  Tags:   //   Comments (0)

Today we are taking a quick look at three Winter category tires including an all-weather tire:

Pirelli Winter Carving Edge (Winter tire)

Falken Eurowinter HS439 (Winter tire)

Vredestein Quatrac 3 (All-Weather tire)

VIDEO BLOG: Pros and Cons of All-Weather Tires

17. September 2012 14:05 by TireGuy in Videos  //  Tags:   //   Comments (0)

Today we are looking at the pros and cons of all-weather tires.

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1010tires.com opened its online doors in July 2000 bringing the Wheel & Tire community into the new millennium with style. As the absolute authority on tires and wheels, 1010tires.com is now Canada's largest Tire and Wheel online retailer.