Launched in Japan in 1983, as the flagship radial brand, Falken is a subsidiary of Sumitomo Rubber Industries. They specialize in the production of Ultra-High Performance products, with a passion that reflects their company motto, “At Falken Tire, We Get You Going!” Falken tires are time-tested on the street, racetrack and off-road, and come up first every time, every day. Go with capability and the strength of experience when selecting your new set of tires. They continue to innovate, due largely in part to their involvement in motorsports. Falken’s Formula Drift program has taken home wins in the GT class of the American Le Mans Series. They have also made great strides in the off-road category, showcasing the capabilities of Falken’s WildPeak All-Terrain tire at multiple events across the country.