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Educate, Educate, Educate

5. May 2014 18:30 by TireGuy in Fun Stuff, General  //  Tags:   //   Comments (0)

The best way to upsell your tire customers is to share your knowledge with them. 

Our CEO was interviewed by Tire News magazine about the subject of tire education. She had a few words to say in the March 2014 issue of Tire News magazine.

The Province Interviews CEO of 1010TIRES.COM

25. July 2013 10:22 by TireGuy in   //  Tags:   //   Comments (0)


Online tire firm pumps up profits. When asked about how 1010TIRES.COM started, Sofia Volpov was more than happy to tell. Read today's interview published in The Province about our CEO, and how 1010TIRES opened it's doors to online tire & wheel sales.

The Province article:

Written by: Alexandra Straub, The Province
Photograph by: Nick Procaylo, PNG, The Province


19. March 2013 16:34 by TireGuy in   //  Tags:   //   Comments (0)

When Tire News magazine asked us if they can interview us for their next issue, we replied with when and where. Learn the story about how 1010TIRES.COM came to be in the March 2013 issue of Tires News Magazine.

Read the March 2013 issue of Tire Magazine here

Tread Depth Indicator & Business Cards? Brilliant!

20. November 2012 19:41 by TireGuy in Fun Stuff, General  //  Tags: , ,   //   Comments (0)

Tread depth is a key indicator of a tires performance and safety. So when your business card doubles as a tread depth gauge, it’s clear you are serious about both. Designed by Spring Advertising, the 1010TIRES.COM business cards are functional tread depth gauges. These can effectively measure the tread depth on most conventional tires to determine if they need to be replaced or can continue to be used safely. In November 2012, the 1010TIRES.COM business cards were awarded a by LOTUS AWARDS® Merit.

VIDEO BLOG: 1010TIRES.COM - Snow & All-Weather Tires

20. November 2012 16:45 by TireGuy in Videos  //  Tags:   //   Comments (0)

Today we are taking a quick look at three Winter category tires including an all-weather tire:

Pirelli Winter Carving Edge (Winter tire)

Falken Eurowinter HS439 (Winter tire)

Vredestein Quatrac 3 (All-Weather tire)

VIDEO BLOG: Pros and Cons of All-Weather Tires

17. September 2012 14:05 by TireGuy in Videos  //  Tags:   //   Comments (0)

Today we are looking at the pros and cons of all-weather tires.


25. May 2012 17:47 by TireGuy in Wheels  //  Tags:   //   Comments (0)

INTRODUCING  our own  wheel design - RIVA MX7. These wheels come in a variety of fitments and colors that will sure to make your ride stand out. With an amazing curvature to the spokes, concave design, superior quality and finish  these rims will definitely beat the competition, especially when it's comes to price.


These wheels come in three stylish colors.  Hit the picture links below to see sizes and pricing.

T3 Replica Riva - Hyper Silver
Hyper Silver

T3 REPLICA - Matte Titanium
Matte Titanium

T3 REPLICA - Matte Black
Matte Black

Center caps are available for:


17. May 2012 14:28 by TireGuy in Videos, Wheels  //  Tags: , ,   //   Comments (0)

Today we are looking at some XXR wheels.

XXR 001 (Machine Black)
XXR 521 (Black with Machine Lip), (Matte Black), (Matte Gunmetal)
XXR 502 (Chromium Black), (Hyper Silver), (Machined)
XXR 522 (Chromium Black

VIDEO BLOG: Enkei Lineup

12. April 2012 16:16 by TireGuy in Wheels  //  Tags: ,   //   Comments (0)

Today we are looking at some new Enkei wheels we've added!


Enkei Fujin
Enkei Falcon
Enkei RT6
Enkei Lusso

Who We Are

1010tires.com opened its online doors in July 2000 bringing the Wheel & Tire community into the new millennium with style. As the absolute authority on tires and wheels, 1010tires.com is now Canada's largest Tire and Wheel online retailer.