About 1010 TIRES


In 1982, 1010Tires (under the name Volco Tires & Wheels) opened up their first tire shop. Very soon after, public interest spurred 1010Tires to expand retail locations and product offering. In July 2000, 1010Tires.com launched online as one of the first web-based tire and wheel companies in Canada and the United States. Currently, 1010Tires.com is one of the biggest and most trusted online and retail tire companies in North America.


Our mission is to provide our customers with the tools and information to make the most informed buying decisions guided by our tire and wheel experts. 1010TIRES.com is dedicated to providing the highest level of customer service backed by our 100% Fitment Guarantee. We maintain a friendly, safe, and professional work environment which respects diversity, innovations, and hard work.


Formerly known as Volco Tires & Wheels, 1010TIRES.COM is Canada's premier aftermarket tires and wheel source. 1010TIRES.COM currently has 3 retail locations serving Lower mainland of British Columbia. In 2015 we opened a 4th location in Mississauga, Ontario that serves the Greater Toronto Area (GTA).

If you live in the Lower Mainland or GTA, and are thinking of purchasing your next set of tires or wheels, please visit one of our retail stores. All of our retail stores feature large showrooms displaying tires and wheels hosted by tire and wheel experts.

See our Store Locations

Pricing on 1010TIRES.COM online and retail stores are the same, but policies among 1010TIRES.COM online and retail stores may differ.


At 1010 Tires online and within our retail stores, we pride ourselves on having knowledgeable, experienced, and friendly tire and wheel experts. Committed to a superior level of customer service, 1010tires.com ensures that you receive products that enhance the performances, safety and aesthetics of your vehicle.


1010 TIRES is always on the lookout for skilled wheel & tire experts and technicians in British Columbia and Ontario. Please email your resume to [email protected]

Current Opportunities:

Assistant Store Manager, Richmond, BC