Based in the Netherlands, Vredestein has been in the tire business for over 100 years. They are known as a European niche brand, with safety and design at the core of their success. Their superior design is a result of a decades-long collaboration with Italian design consultancy Giugiaro Design. Giugiaro Design is responsible for the sleek tread and sidewall design of the Vredestein Ultra-High Performance tires. At Vredestein safety and design go hand-in-hand; international tests have demonstrated that, in addition to providing substantial style, they also perform outstandingly.